Each day is seems there is a new rule being applied to marketing. Whether it is giving things away free, how to engage in social media, content etc.

What is not often written about is applying the good old fashioned common sense approach.

According to the Webster dictionary the definition of common sense is:

Sound and prudent judgement based on a simple perception of the situation or facts.

The Oxford Dictionary definition is – Good sense and sound judgement in practical matters

If you think about it, this approach has lasted through the decades and has served businesses and their customers well. Of course this doesn’t mean you do not have to be creative in your marketing because you do. The same goes for implementing your activities well.

So here are a few basic examples where using your common sense can help with your marketing:

• Find out if the market is viable before launching your brand
• Work out what action you want your customers to take before implementing marketing strategies or tactics
• Have a budget for time spent on marketing activities and tools, especially the free ones
• Raise your prices if your costs have increased
• Find out your competitors’ strengths and weaknesses so you can defend against their strengths and capitalise on their weaknesses
• Have a plan so you know what you want to achieve, how you will achieve it and deadline to achieve
• Find out where your customers hang out so you can have a presence
• Partner up with other business to share the load and learn from each other
• Never think you know it all as customers’ attitudes and behaviours can change
• Don’t just blindly follow what others say is the new way of marketing as it may not apply to your business or customers

Over to you. What are your thoughts and how do you use the common sense approach when making decisions about marketing your products or services?

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